Kuo: Apple Vision Pro on Track to Launch in More Countries Before WWDC in June

Apple analyst Ming-Chi Kuo today reiterated his belief that the Apple Vision Pro will launch in additional countries before Apple's annual developers conference WWDC in June. The headset first launched in the U.S. earlier this month.

Apple Vision Pro with battery Feature Blue Magenta
Apple will likely expand the Vision Pro to more English-speaking countries, such as Australia, Canada, New Zealand, and the U.K., but it has also been localizing visionOS in preparation to launch the headset in countries like France, Germany, Italy, and Spain.

Kuo said demand for the Vision Pro in the U.S. has "slowed down significantly" since the headset launched there on February 2. He estimated that U.S. shipments of the headset will total 200,000 to 250,000 units this year, which he said is better than Apple's original estimate of 150,000 to 200,000 units, but it is still a "niche market."

In recent weeks, there was a lot of discussion about Vision Pro returns on social media. However, based on his inspection of the "repair/refurbishment production line" for the headset, Kuo estimated that the current return rate is "less than 1%."

All in all, Kuo said the Vision Pro launch in the U.S. played out mostly in line with his expectations, beyond a "higher-than-expected number of early adopters."

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

Popular Stories

iOS 18 Siri Integrated Feature

Report: These 10 New AI Features Are Coming in iOS 18

Sunday May 26, 2024 12:57 pm PDT by
iOS 18 and macOS 15 will offer an array of new AI features such as auto-generated emojis, suggested replies to emails and messages, and more, Bloomberg's Mark Gurman reports. A significant portion of Apple's Worldwide Developers Conference (WWDC) is expected to focus on AI features. Writing his latest "Power On" newsletter, Gurman explained that Apple's AI strategy emphasizes providing...
new best buy blue

Best Buy's Memorial Day Sale Has Record Low Prices on iPads, MacBooks, and Much More

Friday May 24, 2024 7:12 am PDT by
Best Buy today kicked off its Memorial Day weekend sale, and it has some of the best prices we've tracked in weeks on iPads and MacBooks. Specifically, you'll find record low prices on the 5th generation iPad Air, iPad mini 6, M2 MacBook Air, and M3 MacBook Pro. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment,...
iOS 18 WWDC 24 Feature 2

Gurman: iOS 18 Will Allow Users to Recolor App Icons and Place Them Anywhere

Sunday May 26, 2024 12:22 pm PDT by
Apple's iOS 18 update will introduce new features for further customizing the iPhone's home screen, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman claimed that Apple will allow users to change the color of app icons in iOS 18. For example, "you can make all your social icons blue or finance-related ones green." This kind of home screen...
Apple iPhone 14 color lineup feature

Apple Now Selling Refurbished iPhone 14 Models

Friday May 24, 2024 11:15 am PDT by
Apple today added refurbished iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max devices to its online store for refurbished products, offering the prior-generation iPhones at a discount for the first time since their 2022 launch. The iPhone 14 is available starting at $619, the iPhone 14 Pro is available starting at $759, and the iPhone 14 Pro Max is available starting at $849. ...
top stories 25may2024

Top Stories: iOS 17.5.1 Fixes Concerning Photos Bug, All-New iPhone 17 Model Rumored, and More

Saturday May 25, 2024 6:00 am PDT by
It's been quite a week of Apple news and rumors, ranging from a concerning bug with deleted photos reappearing on users' devices to hot rumors about a new high-end iPhone model for 2025 and a MacBook with a foldable screen coming as soon as 2026. Other news and rumors this week included fresh expectations for iOS 18 features and new headphones from Sonos to compete head-to-head with AirPods...

Top Rated Comments

paulovsouza Avatar
13 weeks ago
This is a really cool device, that’s going to help us move into what I want the future to be like, I just don’t understand the negativity. People did down play the first iPhone, iPad, Apple Watch, and look where we’re at now and how many of those category it helped advance.
Score: 14 Votes (Like | Disagree)
ShadowJade Avatar
13 weeks ago

Awesome its being released in more countries… but this really is an unusual apple product in that for most people its just far too expensive and there are other offerings at a far lower price on the market.
Please list competing products….I own/have used several that I am sure you would list…Vision Pro is not the same, by far. Even my children can’t get enough of using it, yet there sits our Oculus Quest and its clunky controls on the shelf, charging and gathering dust. Until you use one, you simply can’t make the comparison. We have 2 units in our home, and they aren’t going back.
Score: 12 Votes (Like | Disagree)
DelayedGratificationGene Avatar
13 weeks ago

Well Vision Pro hype cooled down here in the states. It doesn’t take a genius that a $4k product will have a harder time to gain traction overseas.

It’s a no brainer once Apple gets the price down to under $1k it will move.

Until then it will be a niche product like the AirPods max.
Nah. Interest in AVP is growing
Score: 8 Votes (Like | Disagree)
deaglecat Avatar
13 weeks ago
I would be interested in the International pricing. Normally UK and EU prices are a bit higher (though often include sales tax).

International launch would confirm that Apple is still on track with this and that the initial reaction has been within expectations.
Score: 6 Votes (Like | Disagree)
DelayedGratificationGene Avatar
13 weeks ago

$850 million in sales isn't too bad for a "niche" product.
Right and that’s just with US only. There’s a big world out there waiting patiently.
Score: 6 Votes (Like | Disagree)
WilliamG Avatar
13 weeks ago

“Kuo estimated that the current return rate is "less than 1%." “

I would bet a lot of money that his estimate is understated by at least a few percentage points.
Agreed. There’s no way that fewer than one person out of every 100 returned the Vision Pro. That number is being pulled from nowhere.
Score: 5 Votes (Like | Disagree)