Apple's 2024 Back to School Sale Launching This Week

Apple will launch its annual Back to School promotion for university students in the United States and Canada this week, according to Bloomberg's Mark Gurman.

2022 back to school apple feature
Apple's back to school sales provide students with a free Apple gift card when purchasing a Mac or an iPad, and this year's promotion could help Apple push the new M2 iPad Air and M4 iPad Pro models. Last year, Apple offered U.S. students up to $150 when purchasing a Mac and up to $100 when purchasing an ‌iPad‌.

Apple actually began advertising its Back to School sale on social networks in early June, with some Instagram users seeing an ad promoting Macs with discounts to college and university students.

The ad depicted a Back to School image with the following text: "Buy Mac for university or college with education savings. Plus get a gift card for up to $200." The screenshot of the ad was from a Canadian user, and that price point suggests we will see the same $150 discount in the United States that Apple provided last year.

apple ad back to school
Clicking on the ad redirected to Apple's education website, but the ad seems to have gone up early as there has been no sign of a Back to School promotion as of yet. Last year's back to school sale began on Monday, June 5.

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Top Rated Comments

SushiGuy Avatar
4 weeks ago
I would really hope they increase the iPad Pro gift card for this year based on how expensive it is now. Should be the same as the Mac gift card @ $150 USD.
Score: 11 Votes (Like | Disagree)
nutmac Avatar
4 weeks ago

I have to admit it was fun to tell my kids that it is almost "back-to-school" time. ?
Reminds me of this commercial:

Score: 8 Votes (Like | Disagree)
bigheaddoug Avatar
4 weeks ago
I have to admit it was fun to tell my kids that it is almost "back-to-school" time. ?
Score: 6 Votes (Like | Disagree)
brofkand Avatar
4 weeks ago

I literally just placed an order that said it'll arrive July 1 thinking I can just get an adjustment or something when I get it, lol. If it's only a few more days to wait, I'll just cancel it and buy it when the sale goes live.
Just cancel the order and place it once the promo launches.
Score: 5 Votes (Like | Disagree)
coachgq Avatar
4 weeks ago

I can't speak to your disposable income, but if you can afford it, applecare will afford you a better experience.

No screen shield that 10x the reflection.
No thick case that may not work with your magic keyboard
Peace of mind that the magic keyboard will be durable (previous generations rip and mar all the time)

of course if you don't care about scratch and dings because you are super careful, than this is not applicable and i won't recommend applecare either
AppleCare is usually 20% cheaper during back to school also.
Score: 4 Votes (Like | Disagree)
nutmac Avatar
4 weeks ago

I would really hope they increase the iPad Pro gift card for this year based on how expensive it is now. Should be the same as the Mac gift card @ $150 USD.
At the very least, free Apple Pencil Pro with the purchase of iPad Pro M4. I am betting both iPad Air and iPad Pro (along with Mac mini) will be a $100 gift card though, and $150 gift card for MacBook Air, MacBook Pro, and iMac.
Score: 4 Votes (Like | Disagree)