App Store

By MacRumors Staff
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The App Store is Apple's digital software distribution platform for iOS devices. First introduced in 2008, the App Store allows software developers to distribute content that has been created specifically for the iPad, iPhone, and iPod touch. Apps are also available on the Apple Watch through the iOS App Store.

There are well over a million apps in the App Store, and customers have downloaded more than 100 billion apps since the App Store debuted. App Store apps are available with three pricing options: free (and usually supported by ads), free with in-app purchases, or a set cost starting at $0.99 in the US.

In 2010, Apple introduced the Mac App Store for distributing content on Macs, and in 2015, Apple introduced the tvOS App Store, an app store for to the fourth-generation Apple TV.

App Store How Tos

How to Download Large Apps Over Cellular on iPhone and iPad

Monday February 3, 2020 11:56 am PST by
Apple used to limit the size of App Store downloads over cellular to 150MBs to prevent iPhone users from accidentally downloading a large app over 3G or 4G networks and using up all their data allowance or running up data charges. In May 2019, Apple upped the limit of over-the-air downloads to 200MB, but offered no way to opt out of the limit at the time, leaving users with unlimited data...

How to Add Funds to Your Apple ID on iPhone and iPad

Monday November 11, 2019 9:38 am PST by
It used to be the case that adding funds to your Apple ID required redeeming an iTunes Gift Card bought from a store, but Apple now lets you use a debit or credit card right on your iPhone or iPad to do the same thing. Adding funds to your Apple ID allows you to make purchases from the iTunes Store, iBooks Store, and App Store on any of your Apple devices. It's easy to add funds to your...

How to Update Apps in iOS 13

Monday September 16, 2019 5:13 pm PDT by
If you recently updated your iPhone to iOS 13 or your iPad to iPadOS 13 and you can't work out how to manually update your installed apps, then you've come to the right place. Apple has changed the way you update apps in iOS. In earlier versions of its mobile operating system, app updates lived in their own tab in the App Store app, but that has since had to make way for a new Apple Arcade...

How to Cancel App Store Subscriptions

Wednesday April 4, 2018 1:50 am PDT by
Several TV and music services and other apps offer free trials through the App Store that automatically renew to become paid subscriptions after the trial period ends. If you want to prevent an App Store subscription from running beyond the trial period or cancel a subscription you're currently paying for, then read on. This article explains how to cancel any App Store subscription on iOS,...

App Store Articles

2024 apple design award

Apple Design Award Finalists Announced Ahead of WWDC 2024

Tuesday May 28, 2024 11:20 am PDT by
As we prepare for the 2024 Worldwide Developers Conference, Apple today announced its finalists for the Apple Design Awards. Apple chooses the best apps and games annually, announcing the winners at WWDC. The Apple Design Awards are meant to highlight apps with outstanding design, innovation, ingenuity, and technical achievement. Apps have been selected in the following categories: Delight...
iOS App Store General Feature Sqaure Complement

Apple Shares 2023 App Store Transparency Report

Friday May 17, 2024 2:20 pm PDT by
Apple today published its second annual App Store Transparency Report [PDF], highlighting details like the number of apps that were rejected during the year, the number of customer and developer accounts deactivated, the number of apps removed from the ‌App Store‌, and more. In 2023, there were 1,870,119 total apps available, and Apple reviewed 6,892,500 app submissions. 1,763,812 apps were...
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Game Boy Emulator 'Delta' for iPhone Updates App Icon After Adobe 'Threatened Legal Action'

Friday May 17, 2024 1:15 pm PDT by
The developers behind the popular Game Boy emulator Delta for the iPhone said they updated the app's icon today to avoid potential legal action from Adobe. Delta's new app icon (left) and Adobe's logo (right) "Adobe threatened legal action unless we changed our app icon — so we did," say the release notes for the latest version of Delta on the App Store. Delta's former icon does look like...
Delta Hands On Feature

iPhone Emulators on the App Store: Game Boy, N64, PS1, PSP, and More

Thursday May 16, 2024 12:45 pm PDT by
In April, Apple updated its guidelines to allow retro game emulators on the App Store, and several popular emulators have already been released. The emulators released so far allow iPhone users to play games released for older consoles from Nintendo, Sony, SEGA, Atari, and others. A list of some popular emulators available on the App Store so far follows. Released Delta Delta is...
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Apple Says It Stopped $7 Billion in Fraudulent Transactions in Last 4 Years

Tuesday May 14, 2024 10:14 am PDT by
Apple today shared its fourth annual fraud prevention analysis, providing insight into how the App Store's rules protect users from fraudulent apps and other security issues. Apple says that it prevented over $1.8 billion in fraudulent transactions in 2023 alone, and $7 billion during the period from 2020 to 2023. Apple blocked more than 14 million stolen credit cards and banned more than...
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Apple Confirms iPadOS Will Get Same EU App Changes as iOS This Fall

Thursday May 2, 2024 8:01 am PDT by
Apple today confirmed that it will be bringing all of the app ecosystem changes made to iOS in the European Union to iPadOS in the fall. Earlier this week, the European Commission said that iPadOS is also a gatekeeper platform under the Digital Markets Act. EU developers will be able to distribute iPad apps outside of the App Store using alternative app marketplaces or websites, and all of...
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Apple Tweaks EU Core Technology Fee to Avoid Bankrupting Unexpectedly Viral Apps

Thursday May 2, 2024 8:00 am PDT by
Apple today announced that it is tweaking the terms of the 0.50 euro Core Technology Fee (CTF) that apps distributed using the new EU business terms must pay, introducing a solution that would keep small apps that go viral from being charged unreasonable fees. First, independent and small developers who earn no revenue at all will not have to pay the CTF. Students, hobbyists, and freeware...
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Apple Pulls WhatsApp, Telegram, Signal, and Threads From App Store in China Following Order

Friday April 19, 2024 10:20 am PDT by
Apple on late Thursday into Friday removed the popular messaging and social media apps WhatsApp, Telegram, Signal, and Threads from its App Store in China at the request of the Chinese government, The Wall Street Journal reported. In a statement shared with several media outlets, Apple said China's national internet regulator ordered the removal of the apps from the App Store in the country...
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PlayStation and SEGA Emulator for iPhone and Apple TV Coming to App Store [Updated]

Friday April 19, 2024 8:29 am PDT by
The lead developer of the multi-emulator app Provenance has told iMore that his team is working towards releasing the app on the App Store, but he did not provide a timeframe. Provenance is a frontend for many existing emulators, and it would allow iPhone and Apple TV users to emulate games released for a wide variety of classic game consoles, including the original PlayStation, SEGA Genesis,...
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What to Know About Apple Allowing Game Emulators in the App Store

Wednesday April 17, 2024 11:46 am PDT by
Apple updated its App Review Guidelines this month to allow "retro game console emulator apps" on the App Store for the iPhone and other devices. Below, we outline everything to know about these emulators and available options so far. This information is up to date as of April 2024, but Apple's policies could change over time. What is Allowed Apple told us that emulators that can load...
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NES Emulator for iPhone and iPad Now Available on App Store [Removed]

Tuesday April 16, 2024 11:33 am PDT by
The first approved Nintendo Entertainment System (NES) emulator for the iPhone and iPad was made available on the App Store today following Apple's rule change. The emulator is called Bimmy, and it was developed by Tom Salvo. On the App Store, Bimmy is described as a tool for testing and playing public domain/"homebrew" games created for the NES, but the app allows you to load ROMs for any...
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Apple Further Explains Why Game Boy Emulator iGBA Was Removed From App Store

Monday April 15, 2024 9:41 am PDT by
Over the weekend, a Game Boy emulator named iGBA appeared in the iPhone's App Store, but Apple quickly removed the app due to violations of the company's App Review Guidelines related to spam and copyright. Apple has since shared additional details about why it removed iGBA from the App Store, and it also clarified its guidelines for emulators. iGBA was a copycat version of developer Riley...
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Apple Removes Game Boy Emulator iGBA From App Store Due to Spam and Copyright Violations

Sunday April 14, 2024 9:22 pm PDT by
Apple today said it removed Game Boy emulator iGBA from the App Store for violating the company's App Review Guidelines related to spam (section 4.3) and copyright (section 5.2), but it did not provide any specific details. iGBA was a copycat version of developer Riley Testut's open-source GBA4iOS app. The emulator rose to the top of the App Store charts following its release this weekend,...
iGBA Feature

Game Boy Emulator for iPhone Now Available in App Store Following Rule Change [Removed]

Sunday April 14, 2024 8:06 am PDT by
A week after Apple updated its App Review Guidelines to permit retro game console emulators, a Game Boy emulator for the iPhone called iGBA has appeared in the App Store worldwide. The emulator is already one of the top free apps on the App Store charts. It was not entirely clear if Apple would allow emulators to work with all and any games, but iGBA is able to load any Game Boy ROMs that...
iOS App Store General Feature JoeBlue

Apple Updates App Store Guidelines to Permit Game Emulators, Website Links in EU Music Apps

Friday April 5, 2024 12:56 pm PDT by
Apple today updated its App Store guidelines to comply with an anti-steering mandate levied by the European Commission. Music streaming apps like Spotify are now permitted to include a link or buy button that leads to a website with information about alternative music purchasing options, though this is only permitted in the European Economic Area. Music Streaming Services Entitlements: music...
App Store vs EU Feature 2

AltStore for iPhone in EU Will Have Apps Backed By Patreon

Monday April 1, 2024 11:06 am PDT by
With iOS 17.4, Apple began supporting alternative app marketplaces in the European Union, and the first of these stores will be launching soon to give consumers new ways to install apps without having to use the App Store. Developer Riley Testut, known for Game Boy Advance emulator GBA4iOS, is working on AltStore, one of several alternative app marketplaces. As noted by TechCrunch, app...
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Judge Tosses Out Cryptocurrency Apple Antitrust Lawsuit Filed by Venmo Customers

Thursday March 28, 2024 2:46 pm PDT by
A lawsuit targeting Apple's refusal to allow apps to support cryptocurrency transactions was today tossed out by a San Francisco judge, reports Reuters. The lawsuit, which was filed by Venmo and Cash App customers, claimed that Apple drove up the fees charged by Venmo and Cash App by not letting payment apps facilitate cryptocurrency transactions. The plaintiffs alleged that Apple curbed...
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Meta, Microsoft, X and Match Join Epic Games in Protesting Fees for Non-App Store Purchase Links

Wednesday March 20, 2024 12:04 pm PDT by
Meta, Microsoft, X, and Match today joined Epic Games to protest the way Apple complied with a court ruling requiring it to walk back its anti-steering rules. In an amicus brief in support of ‌Epic Games‌ (via The Wall Street Journal), the four companies said that the fees Apple is charging are too high, and that there are too many restrictions on how developers link to their websites. "The Apple ...
App Store vs EU Feature 2

EU Antitrust Chief Warns Apple About App Store Fees and Safety Warnings

Wednesday March 20, 2024 4:15 am PDT by
Key parts of Apple's compliance with the Digital Markets Act (DMA) are set to be investigated by European regulators based on developer feedback, the EU's antitrust chief warned on Tuesday. In an interview with Reuters, the European Commission's Executive Vice-President Margrethe Vestager said that Apple's introduction of new fees was already being looked at as a potential attempt to...
App Store vs EU Feature 2

Apple Working on Solution for EU Core Technology Fee Possibly Bankrupting Apps That Go Unexpectedly Viral

Monday March 18, 2024 2:07 pm PDT by
Since Apple announced plans for the 0.50 euro Core Technology Fee that apps distributed using the new EU App Store business terms must pay, there have been ongoing concerns about what that fee might mean for a developer that suddenly has a free app go viral. Apple's VP of regulatory law Kyle Andeers today met with developers during a workshop on Apple's Digital Markets Act compliance. iOS...